With the relaunch of the voestalpine corporate blog, the most important content hub after the corporate website, the technology and capital goods group is taking another step in its forward-looking communications strategy. On the occasion of 20 years of the corporate website, Andrea offers her insights into the greatest challenges, the most important projects, and the changes which characterized her time in this role. Gerhard Kürner began his career at the voestalpine Group as Group Content Manager in , and was responsible for the Group's first unified internet presence.
On the occasion of 20 years of the corporate website he talks to us about key milestones and the digital transformation. For us, as a long term partner of voestalpine, it is an enrichment to see the brave steps taken by the company in the digital world. This is evidenced not least by the large number of digital communication activities consistently implemented over the past years, including 20 years of the website and 10 years of social media management.
Digital communication has allowed us to reach many additional dialog groups around the world, and to decisively shape the story of our development from steel producer to a successful international technology group. The first few Company Websites are now online in our new system eg. The online and social media team was shortlisted for the German Prize for Online Communications as well as for the Digital Communications Award The Corporate Website was, first and foremost, technologically optimized. Also, the visual appearance was adapted to fulfil the newest requirements. A new website now provides an overview of the most important exhibitions, focal topics and participating companies.
For the first time mobile internet access exceeds desktop access study by market researcher Statcounter. This special anniversary is marked by a special communication campaign.
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A newly structured design now offers the possibility to gain an even more comprehensive insight into the apprenticeship programs within the group and to get to know the organization as well as its sites and companies in more detail. The Corporate Website has recently been updated to include a social media newsroom. This newsroom presents voestalpine social media activities and also gives you an overview of contents from the online world. The online job portal of voestalpine has been updated to responsive design with April At the 47th annual steel industry conference, the World Steel Association worldsteel hosted its fourth Steel Awards ceremony.
The online presence of voestalpine was expanded: Landing Pages in 10 languages are expected to appeal to a larger community and provide it with basic information about the group. In September, the Corporate Blog went online with a new structure and a new design. At the first voestalpine Onliner Day, 83 online experts from the voestalpine Group met at voestalpine Stahlwelt and discussed current trends and developments. How does a B2B company feasibly use the emotions of the winter sports event of the year? The debate coincided with the launch of "The white book of steel", a worldsteel publication.
A whistleblower offers a glimpse into the extent of global surveillance and espionage activities. The voestalpine Social Media Manual is a guideline for all employees and provides general information about social media and seven principles for dealing with social media. The launch of the new pages was accompanied by the steel-sounds campaign.
In a three-part series of voestalpine presentations, a number of experts talked about the topic of social media and its effects on the organization. Snapchat starts, an instant messaging application in which posted messages are deleted after a short time. Energy, mobility, research and development and many more topics are dealt with in the online magazine. From it he derives his overall image of the company. At the moment, voestalpine has over 2, fans on Facebook - with an upward tendency. The other channels such as YouTube, Twitter etc. The innovation blog was launched on October 1, , at the Synergy Platform research conference.
Many years and advances later it became the corporate blog which, together with the corporate website, is the most important content hub for online and social media activities at the voestalpine Group. In voestalpine was one of Austria's first B2B enterprises to launch its own social media presence. An initial phase of learning by doing has developed into a long-term, Group-wide, and international social media strategy which is a core element of corporate communications. As of today, www. Major changes have been made to the structure of the home page, the product information center and the navigation.
Apple presents the first iPhone; the iPhone and the iOS operating system make mobile surfing popular. At the end of April, a completely new portal went online.
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There was a completely new look, and the content was also changed to present the voestalpine Group in a dynamic way. We have a strong voestalpine brand name and our corporate organization specializes in a wide variety of fields," said the responsible content manager at the time. The true "revolution" in contrast with the previous Internet pages was in the manner in which voestalpine presented the product information. Comprehensive Internet search engines used to find information about the most important products and services were first provided by the Product Information Center PIC.
Twitter allows users to share messages no longer than characters in length. Spotify is a music streaming service which enables users to listen to DRM-protected music over the Internet. Today the service is available in over 55 countries. The online version of the voestalpine Magazine was published online for the first time in February of On the one hand, the website was the official home page of the printed version of the voestalpine customer magazine with comprehensive services and information about the publication. On the other hand, it was an independent online medium with five theme-based channels and numerous interactive features, e.
One of the objectives of the online version of voestalpine Magazine was to attract new target groups and to offer additional interesting reading material days a year to those who subscribed to the printed version and received it each time the printed came out on a bi-annual basis. It stands for new technologies and applications which allow users to collaborate online.
In Mark Zuckerberg developed the website facemash. Facebook starts in MySpace is one of the first social networks to appear. During its early phase it attracts up to , members a day. With the appearance of Wordpress in software is now available to make blogging easier and more significant. The www.
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The online presence of voestalpine included a total of fifty websites with far more than 20, individual pages. As one of the first companies in Austria at the time, voestalpine offered a service that texted newsletters to subscribers' cell phones and published an e-mail newsletter. As Group Content Manager — a term that always was and still is quite en vogue — my main challenges lay in developing an online portal without a computer, as it only arrived three weeks after I started working here.
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